Interesting restaurant menu designs can enhance the dining experience, help customers make satisfying choices and stimulate appetite. However, the menu is more than just a list of dishes that a diner has available, it’s a strong brand piece that has the potential to communicate the identity of a diner and drive profits if it is well designed.

Let’s joinEMS Design & Printingto discuss some visual strategies in menu design that can help increase profit margins from customers for your eatery.

1.     Look out for eye scan patterns

For years, eateries have designed their menus with the assumption that customers’ eyes are naturally drawn to the 1 point in the upper right corner and place more profitable items there. However, new research shows that customers tend to read the menu like a book, starting from the top left corner.

2.     Divide the menu into logical parts

Make it easy for customers to find food by arranging dishes sequentially and in logical groups, starting with appetizers.

3.     Use photos of just good enough quality

Food images are often associated with spam leaflets and large restaurant chains. If you use photos, they must be of extremely high professional quality, which can cost a lot of money. In general, it’s better to leave the quality of the dish in the imagination of the customer, because not all photos of the dish will appeal to everyone.

4.     Consider using illustrations

Instead of taking pictures, try using illustrations, which are more likely to be attractive and can help convey the style of the eatery.

5.     Do not emphasize currency signs

Don’t make customers too aware of how much they’re spending. Studies have shown that customers are more likely to spend more when currency symbols are ignored.

6.     Typography

 Effective typography will communicate the brand of the restaurant and lead to an easy-to-read menu. Typography choices can depend on a number of practical factors, such as the amount of text needed to fit on the page. Using a variety of typography, such as to distinguish the names and descriptions of menu items can help guide customers through the menu.

7.     Choose the right colors

Choose colors based on your target audience and the theme of the restaurant. Different colors have different psychological effects on viewers, so your color scheme will help set the mood of the restaurant as well as draw attention to certain dishes.

Thus, through the above article, people have taken a more selective view when deciding to design an interesting restaurant menu that enhances the dining experience, helping customers make a satisfied choice. And investing in a new menu in the future will definitely help store owners have more profits.

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