How to Make Money on Instagram [2023]

How to Make Money on Instagram [2023]

Instagram is one of the most popular photo and video sharing platforms in the world, and strangely enough, it is also a great way to earn money.

With over 1 billion (American) monthly active users, Instagram is a powerful platform for promoting products and services, engaging customers, and increasing your brand visibility. So if you have ever wondered how to monetize on Instagram, or how to earn money with this application, then you have come to the right place.

In this article, we will discuss some ways that you can make money with Instagram, either as a creator or if you have a business or company. So let’s get started!

1.How much money can I earn with Instagram?

The money you can earn from Instagram can vary widely depending on a number of factors, such as the number of followers you have, the quality of your content, your niche, and how you monetize your presence on the platform.

Influencers with a large following and a significant reach in their audience can earn hundreds or even thousands of dollars for a sponsored post. However, making money with Instagram is not an easy task.

To monetize your account, it is necessary to have a large number of followers and a significant reach or engagement in your audience, in addition to quality content relevant to your market niche. Of course, it is important to have a clear strategy and be consistent in your content to attract more followers and increase your reach on the app.

As for businesses, the money they can earn from Instagram depends on how they use the platform to promote their products or services. In this case, some businesses can sell products directly through Instagram and earn a commission for each sale. Other companies or businesses can use Instagram to drive potential customers to their business outside of the app.

2.How to monetize on Instagram as a creator? 

If you are or want to be a content creator or influencer , there are several ways to make money on Instagram, some of which include:

Sponsorships and collaborations with brands 

One of the most popular ways to monetize your Instagram account is by working with brands on ad campaigns or collaborations.

These brands recognize that social media is a great way to attract new customers. Which means they are willing to pay you as the creator, for sponsored posts, sponsored stories, or even sponsored live videos.

Tip : When you enter into a partnership with a company or brand, be transparent. Use hashtags to indicate that the content is sponsored, and mark the post as sponsored and be clear about the association in your descriptions. This will show your audience that you are an honest and transparent creator. In fact, not following Instagram’s sponsored content rules can result in the removal of posts and even from your account.


Another of the most common ways to Make Money on Instagram is through the advertising service, or ads, provided by Instagram.

Instagram and YouTube have a pretty similar monetization program. If you have a large number of followers and significant engagement with your audience on Instagram, you can monetize your account using the Instagram advertising service.

The application allows you to monetize your stories and your live videos through ads, with which you can earn a percentage of the profits.

Live Badges

For Instagram users in the US, Live Badges are one more option to earn money from Instagram directly through the app.

During a live video, viewers (your followers) can purchase Badges (ranging from $0.99 to $4.99 USD) to show their support. In exchange, you as the creator receive a part of the cost of these Badges that people give you.

Live Badges are a way to monetize live videos, as content creators can receive additional income from their followers. These also help engage the audience and increase interaction during live videos.

For now, Live Badges are available to any Instagram account that meets certain requirements, such as having at least 1,000 followers and having completed the account verification process. Additionally, content creators can customize the badges and set their prices.

To activate Live Badges and start earning money with Instagram, go to your profile and click on the Professional Dashboard . Then, enable Instagram monetization. Once you’ve been approved, you’ll see a button called Set Up Badges .

Sale of products or services

Selling your own products and/or services is one of the most effective ways to make money with Instagram.

There are several ways to sell products and services on Instagram, some of which include:

  • Business Platform : An integrated business platform that allows businesses to sell products directly through the app and Make Money on Instagram. This includes options like product tagging, shopping cart, and payment processing.
  • Sell your products or services on your Instagram stories : You can use Instagram stories to promote your products or services and direct your followers to your website or online store to make a purchase.
  • Use Instagram to generate leads : You can use Instagram to direct users to your website or landing page to generate leads and increase your sales opportunities. For example, if you have an Amazon website or store, you can add the link in your profile and/or posts and direct your followers to your online store.

In short, selling products and services is a great way to make money on Instagram, as it allows you to reach a wide audience and increase your sales opportunities.


You can monetize your Instagram account by promoting products from other brands, with a specific affiliate link. By selling a product or service through your affiliate link, you will earn a commission on the sale. This is known as affiliate marketing.

For example, Amazon offers its affiliate program, the Amazon Influencer Program , which allows you to sponsor Amazon products on your Instagram account and receive a commission for each sale generated by your sponsorship. In this way you can generate money on Instagram without having to worry about maintaining inventory and sending orders.


Using Instagram as a marketing tool for your other sources of income is a great money making strategy. If you have a loyal audience, you can sell merchandise related to your content, such as t-shirts, mugs, etc. For example, you can use a print-on-demand service.

POD is a business model in which products, such as books, clothing, accessories, and other items, are not printed until a customer order is received. Instead of having a large inventory of products in stock, you as a creator use a third-party service that is responsible for printing and shipping the orders you receive. So this means there are no inventory costs for you, and you don’t have to worry about managing orders and shipping.

If you want to learn more about print-on-demand I invite you to read the article: 15 Ways To Earn Money Online

3.How to make money on Instagram with a business?

There are several ways to earn money with Instagram as a business, or with your business, for example, through:


You can use Instagram to promote your products or services through ads and earn money from Instagram. Instagram allows you to create photo, video, carousel, and story ads that you can target to a specific audience.

trading platform

As we discussed earlier, Instagram offers an integrated commerce platform that allows businesses to sell products directly through the platform. This includes options like product tagging, shopping cart, and payment processing.

influencer marketing

Brands or businesses can collaborate with influencers to promote their products or services through sponsored posts, sponsored stories, sponsored live videos, etc.

Influencers can be a great way to promote your business as many of them have a very loyal audience that could represent potential customers for your business.

Offer promotions or coupons

You can use Instagram to offer special promotions or coupons to your followers to encourage sales of your products or services.

Using Instagram to generate leads

You can use Instagram to direct users to your website or landing page to generate leads and increase your sales opportunities.

4.Benefits of earning money with Instagram

 Monetizing on Instagram has several benefits for any creator or business. For example, some of the most important benefits include:

Generate income

The main benefit of monetizing on Instagram is the possibility of generating income through different methods, such as advertising, selling products and services, collaborating with brands, among others.

Increase the visibility of your brand

By monetizing your Instagram account, you can increase your brand visibility and attract new potential customers.

Expand your audience

By monetizing your account, you can expand your audience and reach a larger audience, which increases your opportunities to generate income.

Improve the quality of your content

Once you start generating income through Instagram, you will have more resources to invest in your content and improve its quality.

5.Tips and strategies to Make Money on Instagram

Here are some tips to make more money with Instagram:

Create a clear strategy

Before you start monetizing your account, it is important to have a clear strategy of how you want to monetize your presence on Instagram and how you want to reach your potential customers.

Create quality content

When it comes to online content, always remember the phrase “Content is King”. In other words, content is king.

Content is the key to attracting and retaining followers on Instagram. Make sure you create quality content that is relevant to your niche and appeals to your audience.

Interact with your audience

Interact with your audience and respond to their comments and questions. This will help build a close relationship with your audience and increase your reach on the platform.

Use Instagram features to monetize your account

Instagram offers several features to monetize your account, such as the business platform, advertising, and product tagging. Be sure to use these features to maximize your monetization opportunities.

Collaborate with influencers

Influencer marketing is a great way to reach a larger audience. Consider collaborating with influencers in your niche to promote your brand, products, or services.

Use the analysis tools

Use Instagram analytics tools to measure the performance of your posts and adjust your strategy accordingly.

be constant

Constancy is the key to success on Instagram. Be sure to post content regularly and engage with your audience to maintain interest and increase your reach on the platform.

Remember that monetizing on Instagram will require effort and dedication, but if you follow these tips and have a clear strategy, you can increase your income and reach a broader audience.

6.You can also monetize on Instagram!

In short, monetizing on Instagram has many benefits for any creator or business, from generating revenue to increasing your brand visibility and expanding your audience.

You don’t need to have a million followers to start making money on Instagram. However, it is important to have a clear strategy and be consistent in your content to make the most of monetization opportunities.


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